clock menu more-arrow no yes mobile

Filed under:

Critical Shopping

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This time around, Jon Caramanica visits Limoland, a Meatpacking boutique filled with brightly colored streetwear for "R-O-M's"—"Rich Old Men," as owner Jean Pigozzi, himself rather R-O-Mish, explained to Businessweek last year. The store has settled down since it opened, trading genuinely deranged color combinations for clothing that might actually be wearable. But it's still pretty batshit. Writes Caramanica, "These aren’t just optimistic clothes; they exist beyond the point where optimism and pessimism are relevant options. They exist in a place with no consequences, where the only person you have to please is yourself. To wear them, it helps to be rich enough to be willing to explode conventional ideas about fit, style and color palette. It helps to be rich enough that failure doesn’t matter." [NYT]