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This is pretty cool: To promote Yoko Devereaux's latest collection for Gilt Man, the company has put together a shoppable video. As the hosts discuss pieces from the collection, they pop up on screen in a click-to-view format. You don't even have to stop watching to buy.
Gilt's done a few similar videos in the past, though they've mostly been for womenswear. You can see the appeal for a smaller brand that relies on customer interaction for sales, but can't necessarily afford the financial burden of a brick-and-mortar store. Sure, this doesn't quite replace the intimacy of shopping in Yoko's dearly departed South Williamsburg boutique, but you do get to see the clothes in action. Head to Gilt to watch the video, and if you want to shop, hop to it—the sale's already been on for an hour.
· Yoko Devereaux [Gilt Groupe]
· Yoko Devereaux Rises from the Grave with Gilt Capsule Collection [Racked NY]
· Discontinued: Hipster Ambassador Yoko Devereaux Shuts Down [Racked NY]