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Nordstrom's Soho Charity Concept Shop Has a Name!

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From the outside, the site of Nordstrom's incoming concept shop on West Broadway and Broome still doesn't look like much. But the quiet is deceptive. Inside, construction has started on the space, which will ultimately house Nordstrom's experiment in philanthropic retail. (Back in October, the brand told us they weren't sure what they were going to sell yet, but they were planning to give all proceeds to charity.)

More exciting than the construction, though, is the news that Nordstrom has settled on moniker: Treasure & Bond. Last week, the United States Patent and Trademark Office issued a notice of allowance for the name, which means it's been approved but not yet registered. Note the description of the store:

retail store services and online retail store services featuring apparel, footwear, fashion accessories, jewelry including vintage collectibles, cosmetics, home décor including vintage collectibles and furniture, artwork, display fixtures, books, stationery and greeting cards, the proceeds from which will be used to benefit charitable services, organizations and causes
Sounds sort of like a more corporate Housing Works, no?
· Charity Shop Will Be Nordstrom-Owned, Not Nordstrom-Branded [Racked NY]
· TREASURE & BOND [Trademarkia]

Treasure & Bond

350 W. Broadway, New York NY