Ludlow's New Boutique, Lulu D, Is Actually Just an HBO Set

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If this isn't a lesson in how to make it in America, then what is? Despite signage, an awning, and what appears to be a legitimate storefront, Lulu D is not, in fact, a new boutique on Ludlow Street. Bowery Boogie learned that the new shop—which we should really be calling a set—is actually for HBO's How to Make It in America, and was built solely for the show. So if you still miss the old home of Ludlow Guitars, don't expect to find solace in its successor—but perhaps you will see Luis Guzman hanging around downtown for shooting this week or next.—Tiffany Yannetta
· Lulu D Arrives for "How to Make it in America" [Bowery Boogie]
· The Ludlow Street Merry-Go-Round Finally Comes to a Stop [Racked NY]