Getty Images"> clock menu more-arrow no yes mobile

Filed under:

Aerin Lauder to Start Up Her Own Lifestyle Brand à la Tory Burch

Image via <a href="">Getty Images</a>
Image via Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Aerin LauderEstée Lauder's senior vice president and creative director, and its founder's granddaughter—has announced plans to start up her own fashion and lifestyle brand with a very interesting dream team. Lauder hopes to be "the next Tory Burch" and has recruited Anna Wintour as an advisor and NBC's Jeff Zucker as a consultant. She's also bring on White House deputy social secretary Ebs Burnough, who up and quit his job for the gig, telling colleagues via email last Friday that it would be his "last day at the White House."

The brand will also include accessories, housewares, and jewelry, some of which will be based off of her grandmother's private collection. According to a spokesperson for Estée Lauder, Aerin will continue to hold a senior creative role for the company and remain on the board of directors. And she won't be moving too far, either—the new headquarters are rumored to be on East 57th Street, in the same building as Tom Ford, and just a hop, skip, and a jump away from Estée Lauder.—Tiffany Yannetta
· Aerin Lauder Goes Out on Her Own [Page Six]

Tory Burch Madison Avenue

797 Madison Avenue, New York, NY 10065 212-510-8371 Visit Website