clock menu more-arrow no yes

Filed under:

Trust in Time-Lapse to Make Billboards Cooler

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

There's a new giant ad in Soho. A large, mostly black & white Y-3 billboard went up at Houston and Broadway several days ago, and the time-lapse video above has transformed it from something we may have looked up at once and thought "oh, cool," into commercial artwork that elicits an "ooooh, cooooool."

Time-lapse just makes everything better, but it's especially effective when what's being shown is a large-scale painting, versus a glued-up, printed ad. Painting in each polka dot, communicating the gaunt but earnest features of the model with each brushstroke....It's such a simple ad compared to what you usually see around NYC, but what can we say? We're suckers for time-lapse and behind-the-scenes videos. It's due to be painted over again around May 20, so keep your eyes open for it.

· All Billboard coverage [Racked NY]

Y-3 Billboard

Broadway and Houston Street, New York, NY