Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Coming soon to NBC: A new reality show tentatively titled Fashion Star, which, according to host Elle Macpherson, will be "completely different from anything on American television." Except it sounds a lot like Project Runway and everything that came after it. What makes it different from all of the other fashion design shows is that the focus here is on clothes normal people wear.
"We're not looking for someone to create a couture dress for the Oscars. We want someone who can design lingerie, swimwear, denim—accessible things that regular people wear," says Macpherson. Another little twist is that the judges (three, from "major" U.S. retailers) will not only be voting on their favorite designs, but actually buying them right then and there for their stores. Contestants will also focus on building a brand to accompany their goods, so you can also watch people design logos and and billboards, too.
And guess what? Casting starts today! Hurry up and get to The Art Institute Gallery Room at 11 Beach Street, from 4pm to 7pm, if you want to be a contestant. Sure, Project Runway gets a little too outlandish when they start introducing candy wrappers and duct tape as design materials, but we're not too sure how exciting it's going to be to watch someone design jeans and pajamas. But hey, feel free to go to the casting. Maybe in a few months you'll change our minds.
· NBC's new 'Fashion Star' reality competition aims to clothe regular Americans: host Elle Macpherson [Daily News]