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Watch Aritzia's Signage Go Up in this Dreamy New Video

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Canadian brand Aritzia has clearly mastered the art of the slow reveal. First they opened a preview shop in their new space at Broadway and Spring, then they draped the building in artwork to hide all signs of construction, and now they're hard at work on the 10,000-square-foot flagship inside. After the jump, check out a gorgeous video of workers installing the drapery, which was designed by New York-based artist Monika Wyndham to evoke the Pacific Northwest. We're not lying when we say it's the prettiest short film we've ever seen about construction in Soho.

· Aritzia Jumps into Soho with Splashy New Signage [Racked NY]
· Aritzia Jumps into Soho with Splashy New Signage [Racked NY]
· Aritzia Soho Barricade [Vimeo]

Aritzia Soho

524 Broadway, New York, NY 10012 (212) 965-2188 Visit Website


524 Broadway New York NY