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Last night, fashion types gathered at the IAC building for the US launch of ice cream brand Magnum, which is announcing its presence stateside with three short films shot by Karl Lagerfeld. The party was ostensibly a screening for the three ads, all of which star Rachel Bilson, but everyone was more interested in staring at Karl. Our sister site reports: "It was like Karl-theater or something. Literally, just hundreds of people standing and sitting around watching Lagerfeld's every move. The man, he is a phenomenon." [Racked National]