Henrik Vibskov's New Store Looks Like His Bedroom, But Less Pink

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Avant-garde Danish designer Henrik Vibskov opened his first American store in Soho last Friday. The shop, at 456 Broome Street between Mercer and Greene, carries both Vibskov's namesake line and what T describes as "other indie-Euro imports" including Cosmic Wonder, Stine Goya, and Peter Jensen. (Six Six Sick has some good close-ups of accessories, including one really cool laptop case.)

Vibskov tells T that he wants to see “more color and a bit more crazy stuff" in New York, so he's stocked his store with colorful merchandise and red shelves inspired by his own Copenhagen home. The standout design element is a display of oxidized golden wood that look almost like oversized matchsticks crawling up the walls of the boutique. In a video for Fader TV, Vibskov explains that he's got a similar installation in his bedroom, the key difference being that his bedroom is pink.

· Scandinavians Design It Better: Henrik Vibskov Opens Shop in Soho [Six Six Sick]
· Danish Dynamite | Henrik Vibskov [T]
· Henrik Vibskov Brings His Danish Designs to Broome Street [Racked NY]