Storecasting

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Fitness site Well + Good has a bit more information about Athleta's invasion of uptown Manhattan. According to their story, the brand will open an Upper East Side store as well as the one planned for Columbus Avenue. They also tackle the Lululemon issue, noting that Athleta will attempt to replicate Lululemon's grass-roots feel with yoga classes, running clubs, and other ways to engage the local community. [Well + Good]