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Next week, New York's supply of Madewell doubles when the J.Crew spin-off opens its Flatiron District store. Located at 115 Fifth Avenue, it'll sit less than two blocks from the Flatiron J.Crew, which just reopened in the midst of a major makeover. The shop will be slightly larger than the Soho location, which has been selling Madewell's hipster-next-door looks on Broadway since February 2008. Back then, Madewell was just a scarf-heavy experiment, but three years and one major Alexa Chung endorsement later, it's finally come out from under the shadow of its preppy sibling.
· Madewell Signs a Fifth Avenue Lease, Bringing Soho to Flatiron [Racked NY]
· The Flatiron J.Crew: Now Bigger and Better [Racked NY]
· SHOCK: Madewell Soho Open, Full of Shoppers [Racked NY]