When the Jodi Arnold store at 347 Atlantic Avenue shuttered this winter, we suspected that it might be replaced with something like the Steven Alan shop next door. It seemed like a natural fit, since Alan's rumpled, casual aesthetic fits the Boerum Hill neighborhood so well. Well, we were right and we were wrong. The new tenant in 347 Atlantic isn't something like Steven Alan—it is Steven Alan. The brand's awnings just appeared last night, and shelving and lighting are being installed as we speak.
Alan explains that he originally wanted the corner space, but it didn't go through. He wound up opening next door at 349 Atlantic Avenue, but as his collection grew, the space became cramped. Knowing that he was looking to expand, the landlord offered 347 to him as soon as it became available.
Now, the plan is to separate women's and men's clothing, devoting one store to each. There won't be a through-way from one shop to the other, but since they sit right next to each other, it's as if the whole shop is doubling in size. With more space comes a bigger range of merchandise—expect to find more of the line represented for both women and men. It should all be ready in about a week.
· Hotlantic Avenue Was More Like Notlantic Avenue for Jodi Arnold [Racked NY]
· Now Open: Inside Steven Alan Brooklyn [Racked NY]