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In support of breast cancer awareness at this year's Kentucky Derby, Betsy Johnson will be whipping up three hats that outdo even the most ridiculous headgear normally sported at the event. Three styles—the Barbie Hat, the Rose Hat, and the Cleopatra-meets-Scarlett Hat—will be sold at three different auctions or contests, with proceeds from two out of three going towards The National Breast Cancer Coalition and Gilda's Club of Louisville. Speaking of that Cleopatra hat, Betsey says, "A hat maker in Brooklyn made me a huge pink straw hat and it's encrusted allover with pink roses and fake diamonds." Oh, it also has a pink wig. [WWD]