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Euro Trip: Retailers Eye Soho, Meatpacking, and Maybe Even Brooklyn

Inside Isabel Marant via <a href="http://wwd.com">WWD</a>
Inside Isabel Marant via WWD

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Never mind just the British—all of the Europeans are coming, and it just wouldn't be Soho or Meatpacking without them. After Isabel Marant finally opened up on Broome Street last year, there's been a steady influx of French brands to arrive on the cobblestone streets of the city's retail focal points. Zadig & Voltaire added a Soho store to their Meatpacking outposts, and Sandro, Maje, and Vanessa Bruno are all planning on coming, too.

Lest we forget about Italian luxury after all that Parisian chic. West Broadway is becoming the new Mulberry Street, except there's nothing little (Italy) about D&G, Missoni, and Emporio Armani—not to mention the upcoming Piero Guidi, who just signed a lease at 430 West Broadway. The New York Post reports that UK retailers are looking to get in on the action, and though they don't name names, they hint that H&M's upmarket line COS may be heading to the states soon. Good news for us, because they promise the old shopping triumvirate of "high fashion with good quality at an affordable price."

But it's not just Soho that retailers have set their sights on—they might even come to Brooklyn. H&M recently picked a spot at 505 Fulton Street, and in unrelated Brooklyn news, the Post also mentions that the city's first Panera Bread is set to open up soon at 345 Adams Street. Retail honcho Ariel Schuster confirms, letting everybody know that "there is a real international buzz about Brooklyn." Imagine that.
· The British Are Coming [New York Post]
· Five Hip French Labels Plan Mass Chic-ification of Manhattan [Racked NY]

Isabel Marant

469 Broome Street, New York, NY 10013 (212) 219-2284 Visit Website

Isabel Marant

469 Broome Street, New York NY 10013