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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.
Photos via Kelly Reid
Kelly Reid, the New-Zealand–born designer of REID.DAMNIT, attributes the vast majority of her wardrobe to one East Williamburg vintage shop. Besides the clothing she's nabbed over the years, the best part of her shopping ritual is grabbing a burger right next door at White Castle. Now, this is a girl who's got her priorities straight!—Yale Breslin
When I first moved to Williamsburg, I had signed the lease after a week's deliberation by my landlords and I was joyfully wandering back over to check out the place again. One of the first things that caught my eye was Atlantis Attic. I love a good vintage/thrift store and was drawn to it like a moth to the flame. And the fact that it's right next door to a White Castle is kind of a fast-food/shopping dream combo.
Atlantis Attic is responsible for about 70% of my wardrobe. Aside from my underwear, it is the first spot I think of when I need something new. It's inexpensive, the prices range from $5 to $30, and they have drops three times a week. Suede knee-high boots, thick, perfect-condition black rabbit fur bombers, sleeveless men's skull print tees, perfectly worn-in denim/sheepskin jean jackets, baby blue Ralph Lauren little boys' shirts, fitted velvet blazers, bracelet-length British trench coats, Gucci bags, cork wedges, Disneyland souvenir sweatshirts, Army Flak Jackets, camel leather pencil skirt...and the list goes on!
If you have a good tailor or if you are like myself and can fit and alter different things, it's a dream store. If possible, try and avoid the weekends. It's not crazy except around Halloween and New Years, but you'll have the place more or less to yourself. Be focused as to what you're looking for, as this place is huge and, for the rookie, it can be a little overwhelming. Go armed with specific items in mind, leather trousers/flannel shirt/suede booties and you'll definitely find them. Then go next door and order some square sliders from White Castle. You can't beat it.
· REID.DAMNIT [Official Site]