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Former English majors who like to shop, this one's for you: When an interviewer asked him about his favorite book last week, French trade minister Frédéric Lefebvre replied "Zadig et Voltaire"—as in the French fashion chain. He was trying to name the novel Zadig by the author Voltaire, but his mistake spawned the Twitter hashtag #bibliolefebvre, which is now full of other store-book mash-ups like "The World According to Gap" and "Waiting for Gaultier." Because we're philistines, we can only seem to think of movie versions: "A Few Bergdorf Good Men," anyone? [The Guardian via This is FYF]