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Yesterday, FLOR, the carpet company known for their mix-and-match psychedelic patterns and vibrant colors, opened its first-ever New York store on Wooster Street in Soho. FLOR originally started as a catalog and e-commerce business selling bright, modular carpet squares. They gained a loyal following with a green initiative that let customers send back their old carpets instead of shopping them to the landfill. And with the insight into their customer base gleaned from all this online activity, they began investing in stores where they knew they'd have regular takers. NYC was third on their list, but it's a market they were looking to penetrate in a big way. (After all, mix-and-match carpeting works particularly well in tiny, oddly-shaped New York apartments.)
The brand new two-floor showroom showroom is FLOR's biggest retail space to date, and its third brick-and-mortar location (after Chicago and Santa Monica.) But it's just the first step in an ambitious roll-out. They're planning to open ten more spots across the country within the next year.
· FLOR Opens Soho Flagship and Plans US Expansion [Apartment Therapy]
· FLOR [Official Site]