Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
We were worried that the Daily's new column on fashion assistants wouldn't contain any actual dirt, since the assistants would be too afraid of their bosses to say anything interesting. Well, we shouldn't have been too concerned. The column debuted yesterday with a Q&A with Sergio Kletnoy, assistant to Marie Claire editor Joanna Coles. Below, we've cherry-picked the best parts.
On how he decided to become an assistant: "I was in music for about 10 years, doing international marketing at Motown, Sony, Arista and Virgin Records. Then I worked on the World Music Awards for five years, producing the show in Monte Carlo. And then I saw The Devil Wears Prada.... I like challenges."
On other famous assistants: "[Joanna] wanted Lloyd from Entourage; she kept repeating that in the interview. I’ve never seen the show in my life, so I had no idea what she was talking about. But the show never appealed to me in any way, so I didn’t feel like I needed to do any research on this Lloyd guy."
On Joanna's cultural savvy: "When I give Joanna her latte, I’ll update her on the pop culture of the day. Whether Joanna knows it or not, she’ll say she does. I’ll see her Googling it 20 minutes later. It’s pretty funny!"
In the end, Coles winds up sounding like a particularly cool boss—Kletnoy actually complains that she's not mean enough, joking that he keeps asking her to throw things at him so that he can finally have an introduction for his tell-all book. What we want to see now is an interview with the assistant to an actual Miranda Priestly type.
· The Assistant Files, Vol. 1: Sergio Kletnoy, Marie Claire [Daily Front Row]