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Kelly Cutrone is Launching a Clothing Line with Tory Burch's Ex

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Today's WWD has extensive details about Kelly Cutrone's clothing line, Electric Love Army, which she's launching with venture capitalist Chris Burch. Cutrone fans will not be surprised to hear about the label's vaguely crunchy tough-girl aesthetic, which the publicist describes as "some cool granola girl mixed with the ultimate fashion chick." Prices will range from $30 to $300. The looks won't hit stores until next February, but Cutrone and Burch are already thinking about opening their own boutiques in Soho and the Upper West Side.

Weirdly enough, the label owes its genesis to the Alexander Wang store in Soho. Last fall, Kelly Cutrone was sitting on a bench in front of Le Pain Quotidien on Grand Street when she overheard Chris Burch, the chairman of Tory Burch—and the ex-husband of its namesake designer—chatting with his daughter about the then-empty storefront at 103 Grand. Cutrone had never met Burch, but she informed him that the space was taken. "What are you, the mayor of New York?" asked Burch. Cutrone replied that she was the de facto mayor of Grand Street, and the two became friends.
· Kelly Cutrone, Chris Burch Map Out Electric Light Army [WWD, subscription req'd]
· More Details: Kelly Cutrone's Clothing Line Will Retail for $30 to $300 [Racked]
· So, Can You Sit in Alexander Wang's Fox Fur Hammock? [Racked NY]

Tory Burch Madison Avenue

797 Madison Avenue, New York, NY 10065 212-510-8371 Visit Website

Alexander Wang

103 Grand Street, New York, NY 10013 212-977-9683 Visit Website

Alexander Wang

103 Grand Street, New York NY