Bethenny Frankel Follows Jill Zarin into the World of Shapewear

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

As the neurotic entrepreneur on The Real Housewives of New York City, Bethenny Frankel has continued to milk her 15 minutes of fame by expanding her line of lifestyle items. There's her Skinnygirl alcoholic beverages, a slew of books with Simon & Schuster (A Place of Yes launches March 28), a skin care line currently in development, and now, she's going head to head with fellow Housewife Jill Zarin by launching a line of shapewear.

Zarin's line, Skweez Shapewear, debuted during Fashion Week. Frankel's, which will be produced by her Skinnygirl label in collaboration with Dreamwear, Inc, hits the internet this month. The products will fall into four groups: The Skinny and Secret Service (sleek, seamless-looking undergarments including camis, leggings, high-waisted briefs, tanks and half-slips) and Glamouflage and Show, Don't Tell (sexy shapers with lots of lace and lace detailing).
· Bethenny Frankel Shapes Up [WWD]
· Jill Zarin's Husband Really Likes Her New Skweez Shapewear [Racked NY]
· Skinnygirl Shapers [Official Site]