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Williamsburg Guys, Alter Will Make Your Plastic Dreams Come True

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Recyclable plastic shoes: Not just for ladies anymore! Last summer, the Brazilian company behind cult brand Melissa launched M:Zero, a line of footwear for men. So far, the collection consists of two shapes, a driving moc and a lace-up, each available in five colors. Both shapes come in Melissa's matte plastic as well as a suede-like flocked material pioneered by the company, and they'll both be carried at a pop-up shop at Alter's newish Graham Avenue location starting the Thursday after next, March 17. The pop-up will stay open for several weeks, with a launch party celebrating the line on March 24. Check out a preview above, or head to Alter's blog for a few more angles.
· Alter the Third: Now Open on Williamsburg's Northside [Racked NY]
· New: M:ZERO by Melissa [Alter]
· An Instant Melissa Fix Hits Hudson Street's Nida Boutique [Racked NY]

Melissa

102 Greene Street, New York, NY 10012 (212) 775-1950 Visit Website

Alter

140 Franklin Street, Brooklyn, NY 11222 718 349 0203 Visit Website