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Kate Spade's Three-Story-Tall Bryce Dallas Howard Towers Over Soho

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First they got 29-year-old actress Bryce Dallas Howard to be the face, then they got Norman Jean Roy to be the photog, and now Kate Spade has a gigantic swath of wall above Soho hosting their first celebrity-featuring ad campaign ever.

Bryce, the flame-haired daughter of director Ron Howard, stars in the Spring 2011 spread, which commands three stories at the corner of Broome and Lafayette Streets. Here she plays the role of the perky and preppy Kate Spade girl, which counters her current film role as a cat-like, revenge-seeking vampire in The Twilight Saga: Eclipse.

· Bryce Dallas Howard is First Celebrity Face of Kate Spade [the Cut]

Broome and Lafayette Street, New York, NY