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Did you know that there's a separate building embedded in the corner of Macy's Herald Square? Back in 1903, department store Siegel-Cooper built the five story structure to spite their rival, who was very publicly buying up space in Herald Square. But Macy's spited them right back, putting up their iconic flagship around the smaller structure. Ever since, they've been covering it up with Macy's ads, and most people don't even notice it's there. [Ephemeral New York]