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A Little Bit of Soho in Greenpoint: Introducing Topman at Alter

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Soho seems to be slowly making the leap over the East River one store at a time. First Madewell debuted a collection at Bird in Williamsburg, and now Topman has brought a few pieces over to Alter in Greenpoint. The first delivery has arrived, making the Franklin Street outpost the only other store in New York that carries the brand besides, obviously, the basement level of Topshop. Great news for Brooklyn residents—or those who would rather be anywhere else in the world than tourist-jammed Broadway.

The collection even feels like Brooklyn, but perhaps this is because two of the looks on Alter's blog feature a pair of cut-off denim shorts, first with a slouchy cardigan and then with a blazer (okay, sure). Favorites are a lightweight black shacket (described as having "the weight of a shirt but the look of a jacket") for $95 and a Herringbone gray suit that goes for $400 for the set. Check out the slideshow above for the rest of the collection, and place your bets on which Soho shop will be next to solidify the trend.—Tiffany Yannetta
· New Arrival: Topman [Alter]
· Madewell at Bird [Racked NY]


115 5th Avenue, New York, NY 10003 212-228-5172 Visit Website


478 Broadway, New York, NY 10013 Visit Website


140 Franklin Street, Brooklyn, NY 11222 718 349 0203 Visit Website