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After a Flurry of Weekend Activity, James Perse Opens Today in Soho

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Amid the chill of spring, a dash of California cool has arrived in Soho by way of James Perse. To get things ready for today's opening of Perse's latest NY shop, workers over the weekend were anything but laid back. All did double time to prepare the shop at 60 Mercer Street. Last Friday the shelving was just starting to go in, with crates stacked out front, nearly blocking the newly-restored wood doors at Mercer and Broome. By sundown Saturday, white shelves lined the walls, pin spots were burning bright, and workers toiled away late into the cold March night. Nobody was slacking off and by late Sunday the store was stocked with all sorts of pricey Perse basics for guys and gals who can't wait 'til the weather warms up.
· James Perse to Take Over Soho's Operations Corner [Racked NY]
· Store Locator [James Perse]