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Laser-Cut Ham Sandwiches Inspire JF & Son's New Line

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Cuts, the new label from JF & Son's Jesse Finkelstein and Katie King, began at a party last summer hosted by City University of New York to celebrate....a new laser-cutting machine. And not just any laser-cutting machine. This was the school's brand new 100W large-format Trotec shape cutting device. People who attended this celebration were laser-cutting everything they could get their hands on, from slabs of wood to ham sandwiches. Industrial designer Kevin McElroy (who is also pals with Finkelstein's sister) approached the JF & Son duo about collaborating on a new line. And just like that, Cuts was born. Their logo, consisting of three slashes (to look like cuts), signifies their new approach to machine-cut designs. "Our goal was to use natural materials to make these cuttings more organic," Finkelstein told WWD.

The 17-piece fall collection ranges from $88 to $528 and consists of everything from simple linen shirts to an oversized leather hobo bag. The silhouettes tread on the more casual side, as a way to better show off the laser cut-outs (ranging from tiny slashes to a textured intricate pattern). Once spring hits, though, the Cuts team is going to take their project international, sending their pieces to India to see what comes out of their studio there.—Yale Breslin
· JF & Son Designers Launch New Label [WWD subscription req'd]
· All JF & Son Coverage [Racked NY]
· JF & Son [Official Site]

JF & Son

56 University Place, New York NY