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Denim Expert Brandon Svarc Buys Jeans at Soho's Blue in Green

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some of the city's shopping and fashion gurus to provide their hidden retail gems—those unique stores around our island (and beyond) that we might not all know about. Cue The Beatles: We're about to get a little help from our friends.


Image via A Crack in the Wall

Brandon Svarc, the founder of cult denim brand Naked & Famous, isn't afraid to call himself a denim nerd. In person, his encyclopedic knowledge of all things related to jeans (lining, thread count, durability...the list goes on and on and on) tends to leave people spell-bound. So naturally, he turned us onto Blue in Green, a buzzer-only destination in Soho. Hardcore denim heads probably already know this one, but everyone else should read on.—Yale Breslin

This is an easy one. Blue in Green in Soho carries cult and rare Japanese denim and other menswear. It's located at 8 Greene Street and you need to buzz in order to enter. It's my favorite shop because I'm a denim nerd. Blue In Green is not purely a denim shop, but rather a men's lifestyle boutique, but they carry a large and impressive selection of rare denim brands. If you like badass garments that are built to last, and love things that are rare and tough to find, then Blue in Green should be on your next shopping trip list.
· Blue In Green [Official Site]
· Naked And Famous Denim [Official Site]

Blue In Green

8 Greene Street, New York NY