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Aaron Ruff of Digby & Iona Likes to Haggle at Holler & Squall

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some of the city's shopping and fashion gurus to provide their hidden retail gems—those unique stores around our island (and beyond) that we might not all know about. Cue The Beatles: We're about to get a little help from our friends.


Image via The Scout

Jewelry designer Aaron Ruff has always been always fascinated with the idea of stumbling upon hidden treasures and unearthing ancient relics. So in 2006, Ruff launched Digby & Iona, a line of old-timey accessories inspired by literature and history and crafted in his Brooklyn studio. Ruff says he indulges his love for digging through antiques at Hollar & Squall in Cobble Hill.—Yale Breslin

"If I ever turned my own life long love for artifacts and collecting into a shop, this would be it. A few blocks past the usual shops on the Atlantic Avenue antiques row, Holler & Squall has always got something new to pique my interest. It's an awesome curation of tabletops, furniture, lighting and antique jewelry, and the prices are still reasonable, not just by overinflated New York standards, but by my own haggling Mainer Flea Market standards. What's more, they're open to talk trades which has been invaluable since I can rationalize some of my own flea market and estate sale purchases as future trade-ups."
· Holler & Squall [Official Site]
· Digby & Iona [Official Site]

Holler & Squall

71 Atlantic Avenue, Brooklyn NY