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Vintage Barneys Ads; Soho Shoe Sale; Denim for Japan

Image via <a href="http://ephemeralnewyork.wordpress.com/2011/03/24/the-cut-rate-beginning-of-barneys-new-york/">Ephemeral New York</a>
Image via Ephemeral New York

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CHELSEA—Ephemeral New York digs up some amazing matchbook ads from the 1930s or 1940s, back when Barneys was a discount menswear store run by Barney Pressman on Seventh Avenue and 17th Street. "You, too, can now afford to wear expensive clothes!" [ENY]

SOHO—Shoe boutique Ruia is offering its stock of hard-to-find heels by European designers at half price today and tomorrow. This evening, stop by until 7pm for cupcakes and cocktails in the mezzanine lounge (fancy!) The sale continues from 11am to 8pm tomorrow. We're told the store-wide sale is actually just 40% off, but they'll bump it up to 50% off for anyone who mentions Racked. [Racked Inbox]

LOWER EAST SIDE—Andrew Chen of jeans mecca Self Edge talks to the Feast about what kind of impact the disaster in Japan will have on the Japanese denim industry. All weekend, Self Edge offers 10% off everything in store, with some of the proceeds benefiting the Japanese Red Cross. [The Feast]