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We can all breath a sigh of relief. After months of uncertainty about her next move, former French Vogue editor-in-chief Carine Roitfeld is headed to Barneys New York. The department store—no stranger to upheaval itself—is bringing her on board for a multi-faceted initiative that will utilize her eye for luxury.
Roitfeld will be serving as guest editor and stylist (as well as inspiration and muse) for the store's fall campaigns, teaming up with
CEO creative director Dennis Freedman and photographer Mario Sorrenti. Beyond just styling and editing the advertising campaigns, Roitfeld will lending her porno-chic aesthetic to the Madison Avenue flagship's fall windows, which will be unveiled to the world in September. Freedman and Barneys CEO Mark Lee decided to bring Carine on because they see her as their ideal shopper. Says Freedman, "She is a woman of the world, which we like to think our customer is, as well."
But what about those ever-pressing speculations about the former editrix heading heading to Tom Ford, Dior, YSL, or Givenchy? Roitfeld dismisses them in WWD, saying, "Each day it's changing. One day I am going to Dior with Riccardo Tisci, the next day I am going to Saint Laurent with Hedi Slimane. I don't think it's very nice for the designer at Saint Laurent, and it's just rumors. What I know is that I now have my freedom and I will keep my freedom forever. I am very excited to have this freedom and to have projects like the one at Barneys." September can't come soon enough.
· Barneys New York Teams With Carine Roitfeld [WWD, subscription req'd]
· All Carine Roitfeld coverage [Racked NY]