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Piero Guidi is the Coach of Italy, at least according to retail broker Faith Hope Consolo, and soon enough the brand will be facing off against the actual Coach in Soho. The Observer reports that Guidi has signed a lease for 430 West Broadway, next door to Dolce & Gabbana on the block between Prince and Spring. This will be the bags-and-more brand's first US location. [NYO]