Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Refinery29 talked to a Red Cross expert about how to prepare for a natural disaster. Then they created a slideshow full of products around the advice—the Filson rucksack to hold supplies, the Frye boots for the long march to safety, the TRESemme shampoo/conditioner hybrid for...OK, we'll admit that we don't fully understand how shampoo will help in case of an emergency. Update: Looks like the answer is "too soon." They've apologized to readers and pulled all the fashion items from the story. [Refinery29]