Bowery"> clock menu more-arrow no yes

Filed under:

Kate Spade Gives Jersey Street a Preppy, Peppy Makeover

New, 2 comments
Image via <a href="http://www.boweryboogie.com/2011/03/kate-spade-buys-up-jersey-street/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+BoweryBoogieALowerEastSideChronicle+%28Bowery+Boogie%29&amp;utm_content=Google+Reader">Bowery
Image via Bowery

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Kate Spade has followed up its massive Bryce Dallas Howard billboard on Lafayette and Broome with equally bold signage on the side of its Soho store. Bowery Boogie snapped shots of two big ads on Jersey Street. Neither feature Bryce, Kate Spade's first-ever celebrity face. Instead, one tells customers to "Make an entrance" and the other exhorts fans to "Fall head over heels." As the Bowery crew points out, this is a relatively new look for Jersey Street, which used to be known for its graffiti.
· Kate Spade's Three-Story-Tall Bryce Dallas Howard Towers Over Soho [Racked NY]
· Kate Spade Buys Up Jersey Street [Bowery Boogie]

Kate Spade

454 Broome Street, New York NY