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Last week, Target relaunched 34 dresses from its GO International designer collaboration series. The launch party is starting to look like the most well-documented release event of all time, but we're hearing less about the clothes themselves. According to the Feast, which tracked the scene at Targets around the country, there's a reason for that: Collab fatigue. After five years of continual freak-outs every time Lanvin or Proenza does a lower-priced line, the shopping public might just be burned out. The re-release is also missing the competitive element that fuels retail frenzies—even if you're the first person in the world to get your hands on Zac Posen for Target Part Deux, some other lady is still basking in the glory of having snapped up the original.
But that doesn't mean tumbleweeds are drifting through the GO International section of the Atlantic Terminal Target in Brooklyn. As of last night, according to our friends at Sugar Rock Catwalk, Rodarte and Thakoon were completely cleaned out. Only a few dresses remained from Tracy Feith, Zac Posen's, and Tucker by Gabby Basora. What SRC did find in large numbers:
The Libertine Crepe LBD with the embroidered neck, the Richard Chai Tuxedo Dress, the Luella Plaid Bubble Dress, the Proenza Bra Cup Dress, Rogan's leopard silk t-shirt dress, both Jovovich-Hawk dresses, the Tara Jarmon color block, the Paul & Joe jersey number, Erin Fetherston's Ruffle and Rabbit Print dresses and plenty more.At this point, shopping the collection isn't about participating in some kind of retail mob, and it's not about winning—it's really just about whether you like the piece or not. And after five years, maybe that's how it should be.
· Target Aces the Fashion Set [NYT]
· A Brief History of High-Low Fashion Collaborations [The Feast]
· In Store: Go Collective - Atlantic Center, Brooklyn [Sugar Rock Catwalk]