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New York Law School's legal blog considers whether Juicy Couture really has a case in their lawsuit against Jesus Juice Coature. Basically, Juicy's lawyers need to be able to show that Jesus Juice Coature's trademark could be confusing to shoppers. But the blog doesn't think they'll succeed. For one thing, anyone spending $348 on a jacket probably has some sense of what brand they're buying it from. Also, it might be hard for Juicy to prove that Jesus Juice Coature deliberately imitated its name and image. "According to the JJC's CEO, the Jesus Juice Coature name was chosen because 'Jesus = The King of Kings. Juice = Respect. Coature = Custom, premium outerwear. Simple.'" [LASIS; Previously]