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Polyvore Brings the Browser to the Big Screen in Times Square

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Times Square's billboards just keep getting more and more interactive. We've seen the crazy dancing teens at Aéropostale. We've watched tourists get rejected and/or kissed by a model at Forever 21. But now, for the first time, a clothing brand is letting civilians make an impact on Times Square via their laptops.

For its Spring Break Style contest, American Eagle Outfitters asked people to create vacation looks on Polyvore. The four winners' sets will be displayed on AE's billboard several times a day for the rest of the week. Which means that Lauren.y.b?, nperu, Kristelle Yokley, and StelleM all get to go about their daily business knowing that they're dominating a major advertising crossroads even while they're at home brushing their teeth.
· Crazy Dancing Teens Attack at Aéropostale in Times Square [Racked NY]
· Forever 21 Doles Out Model Kisses and Rejections in Times Square [Racked NY]
· RackedWire: American Eagle's Billboard Contest [Racked NY]

American Eagle Outfitters

1551-1555 Broadway, New York NY