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It was just three weeks ago that Matthew Williamson presented his latest collection during London Fashion Week, but it seems the designer, known for his luxe bohemian womenswear, is already onto his next project. Williamson is the latest to participate in a collaboration with Macy's, lending his name to their designer capsule series. Launching April 13 in over 200 stores, Williamson's range of 30 styles will include his signature printed scarves, patterned party dresses, and other Woodstock-inspired accessories with Dree Hemingway as the poster child (the ad campaign launches March 14). The prices: $50 to $150 for blouses and dresses and up to $300 for a leather and suede jackets.
The Macy's team has been trying to nail the younger fashion market by signing on designers who really capture the current trends of the season. Brit Kinder Aggugini kicked off the designer capsule collection, followed by Williamson. We'll see Karl Lagerfeld creating a collection as well. Molly Langenstein, Macy's EVP of Fashion and New Business, tells WWD: "The most important thing is finding designers that best represent what the trends are of the moment. This spring, the Seventies prints and colors are strong influences, and Matthew exudes those. He is tremendous at pops of strong color and he does dynamic prints reminiscent of the Seventies and the disco era."
Collab fans will remember that this isn't Williamson's first tango. In 2009, he partnered with H&M on a line of breezy vacation gear.—Yale Breslin
· Matthew Williamson to Do Macy's Line [WWD, subscription req'd]
· All M.Willy for H&M coverage [Racked NY]