When Alexander Wang opened the doors to his Grand Street store last month, he also launched his official Twitter account. There have been lots of impersonators in the Twittersphere using the designer's moniker, so the label had to shut down all the fakes before setting up an authorized feed. It was the first step the Wang gang took in tackling the social media domain, and with their website going live just a few hours ago, they show no signs of slowing down.
The new interactive site, put together by Createthe Group, has all the behind-the-scenes content you would expect, but it's Wang's collaboration with artist Terence Koh that caught our eyes. When models are shot for e-commerce, their heads are usually omitted from the pictures due to usage rights. Wang got around this problem by tapping Koh to create special masks for the models to wear. He told WWD: "We thought, let's get creative with this so we can shield the identity but at the same time, tell the story of the collection." Koh took inspiration from Wang's SS11 collection, creating a "fluorescent halo to conceal their faces with a faint glow".
Up next on the site: Anna Dello Russo's video diary based on her experience at the new store. It'll debut in two weeks, and we can't wait to see it. If only we could get Dello Russo in one of Koh's halo masks—now that would be the full Wang experience.—Yale Breslin
· Alexander Wang in Soho: Day One [Racked NY]
· Alexander Wang Gets Techie [WWD, subscription req'd]
· @AlexanderWangNY [Twitter]