Last week, skater company Supreme wallpapered the Lower East Side with its new ad campaign, which features Lady Gaga shot by Terry Richardson. Supreme even covered up the Rag & Bone ads on the shop's own Elizabeth Street wall. But, as several tipsters gleefully informed us, Rag & Bone seems to have gotten its revenge. Walk by the Elizabeth Street ads now, and you'll see a black bar across Lady Gaga's eyes advertising Rag & Bone. Looks like the boutique won this round.
Update: A reader points out that in two of the images above, Lady Gaga also has Rag & Bone stickers on her t-shirt, leading Racked's forensic stickering team to believe that the guerilla advertisers hit not once, but twice. We've updated the slideshow accordingly.
· Lady Gaga Conquers the LES; J.Crew Reopens in Flatiron [Racked NY]
· Behind the Scenes at Lady Gaga and Terry Richardson's Photoshoot [RNA]