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As previously announced, Aritzia, our new neighbors from the North, know it'd be foolish to sit on their corner spot of Broadway and Spring without selling anything. Even though the two-floor flagship doesn't open until the summer, you can still buy the current spring merchandise at the "Shop Before the Shop," conveniently set up in their showroom-turned-retail space on the third floor of 524 Broadway at Spring Street. Offering a vast selection of different lines, which include Wilfred, Wilfred Free, T. Babaton, TNA, Talula, Le Fou and A Moveable Feast, the shop has no shortage of stuff to choose from—you can even order from the selection of samples for first dibs on the clothes yet to arrive. The space is almost the exact opposite of former renters The Gap, and is styled like the Soho loft of dreams: rich wood floors, plush leather couches and a hell of a lot of clothes.
Pardon the cliché, but Aritzia really does have something for everybody. Each of the brands carried is definitely niche-y: Talula is a line fit "for the blogger girl," T. Babaton is a collection of work-appropriate silk tops to go under blazers, and Wilfred is for the graceful customer who can wear nudes, pale pinks, and whites without spilling. Modest price points are another standout feature: Wilfred offers a large selection of silk blouses, averaging around $145 to $165, and cotton bandeau bras and bustiers at $28 and $40. A well-constructed black silk blazer from Talula is only $125, and there's plenty of stretchy, cotton skirts in different colors and prints, with zip-front details, for around $50 or so each. And though they have yet to arrive, the samples from Le Fou and A Moveable Feast alone are worth checking out; Le Fou's low back, lace tank top ($185) and floor sweeping ankle skirts can all be ordered ahead of time to get a leg up on spring. For more info, including store hours and scheduling a personal shopping appointment, head over to their website.—Tiffany Yannetta
· Aritzia Announces Itself in Soho Racked NY]
· The Canucks Are Coming: Aritzia Temporary Store Opens Sunday [Racked NY]
· Aritzia [Official Site]