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Where T Magazine's Fashion Director Gets His Suds

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some of the city's shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic island (and beyond) that we might not all know about. Cue The Beatles: We're about to get a little help from our friends.


Photo via Meet Up

Today's subject is Bruce Pask, fashion director of New York Times magazine T and recent beer convert. This front row fixture has gone from a hater to a lover of all things foamy and frothy in a matter of years, and thanks to new East Village neighbor Good Beer NYC, he can indulge in his guilty pleasure. We can only imagine how hectic his schedule will be starting on Thursday, so the addition should come in handy. Says Pask:

Speaking as a former beer-loather, I have over the years developed a taste for the foamy beverage that I find, well, surprising. As a, ahem, young adult, I went to 'keggers' at the 'tree' and the 'levee' and instead of imbibing the swill on tap, my friends and I would bring our carefully packaged four packs of the then-popular California Coolers. No beer for us. Over the years I developed a taste for beer, overcoming my initial fear, and after having read an article in The New Yorker about the Dogfish Head Brewery, I started a full investigation into lesser known craft beers. I was aided by experts in a package store in Bellport on Long Island with a very vast stock and a friendly knowledge of all things beer.
Now, a bit closer to home Good Beer has opened a few blocks from my pad. They sell all sorts of microbrews in individual bottles so one can make up one's own six pack for sampling. They also have almost a dozen on tap—yes, I am also a tap snob—for imbibing on site or to take home in a growler, the new trendy thing to be toting around the East Village: a brown glass bottle that looks like it popped out of a L'il Abner cartoon with XXX's printed on it. Instead of bringing a bottle of wine to your next dinner party, take a tall bottle of beer. The Hennepin Ommegang is a delicious beer, not too hoppy or bitter and it comes in a beautiful bottle. Cheers to beer."—Yale Breslin

· All Good Beer coverage [Eater NY]

Good Beer

422 E 9th St, New York NY