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Apple is on the hunt for a new Manhattan location, and amid much speculation and semi-answered questions, The Observer is reporting that the tech giant has plans to settle down inside Beaux Arts landmark Grand Central Terminal. The plan is to open a new store in the transportation and retail hub, but the process is tedious—and very public, which might be a problem given Apple's famously secretive approach to retail.
Explains the The Observer, "Apple wields a famously iron fist over all its major announcements and has been rumored to back out of deals if anyone speaks to the press. To wit, when contacted by The Observer, most of the parties potentially involved wouldn't even blink twice for yes." Their phone calls inquiring about Appledom were either unanswered or slyly dismissed, and MTA spokesman Aaron Donovan would only say that all prospective tenants are required to submit formal proposals.
It's important to note that while Apple's retail outposts may be in high traffic locations, they are often placed in historically selective design units, such as Soho's post office and the Meatpacking's warehouse store. All these requests must go through the Landmarks Preservation Commission, and to date, they have not been contacted by Apple.—Yale Breslin
· Apple's Next Stop? Grand Central [NYO]
· Apple [Official Site]