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While most businesses have been expanding their growth in the Far East, A.P.C. founder and owner Jean Touitou is heading to the west side of Manhattan. He revealed back in August that he had his sights set on the West Village, with plans to open not one but two stores along the picturesque cobblestone streets. And now the plan has come to fruition, with the first of these stores opening tomorrow.
That store is A.P.C Specials, which will sell both novelty and discounted items, usually excessive overstock goods from seasons past. The Perry Street digs will also devote space to unique projects in collaboration with A.P.C such as Waris's jewelry line. The second shop, slated for summer 2011, will open a few blocks away at 267 West 4th Street and will sell the complete men's and women's contemporary collections.
Touitou, who's not known for mincing words, explains why he's not interested in expanding to the east in this morning's WWD: "I do not believe in Asia anymore. I know people are crazy for China, but I'm not at all. And Japan, for fashion, it's a dead, dead country." But he doesn't let Soho off easy, either: "I don't love what's going around there anymore. There's too many chains and there's not much personality. It's a shopping mall situation."—Yale Breslin
· A.P.C. Reveals Plans for Not One but Two West Village Stores [Racked NY]
· A.P.C. Opens in New York [WWD]
· Special Delivery | A.P.C.’s New Digs [T Magazine]