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H&M's Conscious Collection Feels as Good as it Looks

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Last week, Racked National posted the entire lookbook from H&M's Spring 2011 Conscious Collection. We stopped by the showroom to check out the goods, which hit stores on April 14th, and are pleased to announce that everything is just as good—if not better—in person. Made with organic cotton, organic linen, recycled polyester, and Tencel, the collection reflects a careful attention to detail (a notable favorite is the recycled fabric dress above, with lace sleeves almost too precise for its $49.95 price tag) and a solid emphasis on quality.

Delicate scalloping on a few pairs of high-waisted bloomers and shorts, eyelet and embroidery detailing on tee shirts and billowing dresses, and lightweight linens and cottons are all well worth their $59.95-and-under prices. Plus, everything is ridiculously soft. Isn't that the whole point of cotton, anyway?—Tiffany Yannetta
· Every Look from H&M's Conscious Collection, Launching April 14th [Racked National]