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NYC's Answer to Tavi Recommends East Village Vintage

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some of the city's shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic island (and beyond) that we might not all know about. Cue The Beatles: We're about to get a little help from our friends.

Photo via The Emma Edition

Today's subject is the lovely voice (and face) behind one of our new favorite blogs, The Emma Edition. Emma, a stylish high-school student and native New Yorker, has let her personality and sense of style shine through on her website, listing her ideal looks as a hybrid between Twiggy and Angela Chase of My So-Called Life. She's looking to propel her passion into a career in fashion, and with her eco-friendly (and trusted) East Village store of choice, she seems like she's off to a good start.

"One of my favorite vintage stores is AuH20, named after owner Kate Goldwater. The recycled boutique located on East 7th Street in the East Village stresses ethical consumerism, often filling the store with reworked vintage designed and sewn by Ms. Goldwater herself. This East Village shop has a permanent ten dollar rack where I've found some of my wardrobe staples, from a Jean Paul Gaultier striped top to a supple evergreen granny cardigan to a lace Peter Pan collar button-up that cost me $4."—Yale Breslin
· The Emma Edition [Official Site]
· AuH20 [Official Site]


84 E 7th St, New York NY