/cdn.vox-cdn.com/uploads/chorus_image/image/45426012/2011_02_VENACAVA.0.jpg)
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
With their Fall 2011 collection behind them, Sophie Buhai and Lisa Mayock, the two gals behind Vena Cava, are already tackling their next major endeavor. According to Fashion Etc, at a panel discussion about entrepreneurship at Milk Studios this week, Buhai mentioned that they are about to embark on a collaboration with Japanese import Uniqlo.
By now, the duo certainly has had the experience spearheading collaborations. They've joined forces with Via Spiga on a line of shoes, reworked khakis for The Gap as part of the brand's CFDA project, created a line for Bloomingdale's called Aqua, and paired up on a line of condoms for Proper Attire.
And while they always make sure their collabs are a joint creative process, their partnership with Uniqlo is something they've always wanted to do. "We just want to make sure whatever we do has our stamp on it," said Buhai. For example, when it came to the Gap khaki project, she said, "Vena Cava is not a khaki brand. We had to think of defacing khaki...making sure things are in line with our brand. It's an opportunity for us to articulate our brand in a way that's more mass." Exact details about the collection aren't available yet, but we'll be the first to let you know when they emerge.—Yale Breslin
· Vena Cava Collaborating with Uniqlo [Fashion ETC]
Loading comments...