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Name Game

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In March's Interview magazine, Chloë Sevigny ("seven-e") talks names with the designers behind Proenza Schouler ("school-er"). Lazaro Hernandez and Jack McCollough titled their company after their mothers' maiden names because "Hernandez McCollough" didn't sound high-end enough. But now, says McCollough, they regret it: "It's like alphabet soup. There are so many letters. Even coming up with a font was a mission. We had to do these fine, little letters. We couldn't do strong, bold letters because it would be, like, out to here." [Interview]

Proenza Schouler

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