Williamsburg Loves Gucci and Ralph Lauren? One Study Says Yes

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Picking out the Bedford and Lorimer residents on the L train is easier than saying "free pizza with that beer," but guessing their favorite brands might be a little harder than you think. According to Shop It To Me, which is something like a personalized (meaning you have to make a user name) sale finder, Williamsburg residents have a taste for the finer things, like Chloe, Miu Miu, Gucci, and Ralph Lauren (?), while their Greenpoint neighbors prefer their duds a little bit cheaper (Steve Madden, Diesel, and Levi's all made the list, though not in the top four as shown in the map above). Some are more predictable (of course Park Slope moms like Ann Taylor LOFT) and some are just scary (Juicy Couture ranked in the top choices for Bed-Stuy, Bushwick and Coney Island), but all raise the same question: Is this what Brooklyn wears?

The data is collected through the taste preferences of Shop It To Me users—far from the general population, we'd imagine—so it's naturally pretty skewed. However, that doesn't mean that their report isn't amusing. Did you know that Bushwick residents show "a propensity for the love-em or hate-em coziness of Uggs" and that they, along with Bed-Stuy "don't go crazy for DVF and J. Crew, which seem to rank highly in just about every other neighborhood"? Or how about that a preference for Cole Haan, Theory and Kate Spade "may be a case of all work and no play for DUMBO area and Carroll Gardens residents." Well, now you do.Tiffany Yannetta
· Are These Really the Clothes Brooklyn Buys? [Brokelyn]
· Brooklyn Fashion Unzipped: Popular brands neighborhood by neighborhood [Shop it to Me]