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Juicy Couture has filed a lawsuit against Jesus Juice Coature, the urban outerwear brand behind the finest billboard in midtown. The problem isn't the use of the word "couture"—it's the font, specifically the "J," which Juicy alleges looks too similar to their own curly, gothic take on the letter. Oddly, the "J" in question doesn't appear on Jesus Juice's billboard or their website, and it's not prominent on their Facebook page. In fact, the place where it seems most prevalent is MySpace. Which doesn't mean Juicy doesn't have a case—but isn't this an awful lot of trouble to go to for a couple MySpace users?
· Breaking: Juicy Couture Sues Jacket Company Jesus Juice Coature [Shefinds]
· Is This the Worst Possible Brand Name Ever? [Racked NY]