Jesus Juice Coature/MySpace"> clock menu more-arrow no yes

Filed under:

Juicy Couture Wants Jesus Juice Coature to Stop Biting Their Style

New, 4 comments
Image via <a href="http://www.myspace.com/jesusjuicecoature">Jesus Juice Coature</a>/MySpace
Image via Jesus Juice Coature/MySpace

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Juicy Couture has filed a lawsuit against Jesus Juice Coature, the urban outerwear brand behind the finest billboard in midtown. The problem isn't the use of the word "couture"—it's the font, specifically the "J," which Juicy alleges looks too similar to their own curly, gothic take on the letter. Oddly, the "J" in question doesn't appear on Jesus Juice's billboard or their website, and it's not prominent on their Facebook page. In fact, the place where it seems most prevalent is MySpace. Which doesn't mean Juicy doesn't have a case—but isn't this an awful lot of trouble to go to for a couple MySpace users?
· Breaking: Juicy Couture Sues Jacket Company Jesus Juice Coature [Shefinds]
· Is This the Worst Possible Brand Name Ever? [Racked NY]